Writing
Notes from building.
What we ran into, what we changed, and what we would do differently. Mostly written the week it happened.
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6 posts
Applied AI
6 min
What we learned shipping an AI interviewer to production
Latency, refusals, and the moment a candidate realises they are talking to a model.
July 2026
GEO
9 min
Your brand is being summarised. Here is how to read it
Tracking how answer engines describe a company, and what actually moves a citation.
June 2026
Engineering
5 min
A CMS that a model can write to without breaking the site
Schemas, guardrails, and why generated pages need the same review as human ones.
June 2026
Design
7 min
Designing for the answer that might be wrong
Confidence, sources, and undo. The three controls every AI interface needs.
May 2026
Engineering
4 min
Evals are the only roadmap that survives a model upgrade
Small, boring test sets beat clever prompts every single time.
April 2026
Applied AI
8 min
What an AI feature costs when a thousand people use it
Token maths, caching, and the point where a demo becomes a bill.
March 2026